Mohammad & Son’s is a luxury watch boutique, initiated with the goal of introducing the world of luxury watches in the Bangladesh market. The 2,582 sft retail store in Tejgaon is outfitted with an elegant material palette, strengthening the brand’s vision to popularize the essence of mechanical watch craftsmanship to the enthusiasts in a way never seen before in the country.
Mohammad & Sons is a sister concern of Meghna Group, a brand that boasts of being the distributor for several prestigious luxury brands including BMW, Apple, Kohler, KIA motors etc. Its newest venture Mohammad & Son’s embarked on its journey on the 24 November 2018 with its state of the art sales and exhibition centre. The outlet brought in the distributorship of 5 prestigious Swiss and German brands- Zenith, Mont Blanc, Tag Heuer, Frederique Constant and Movado. “At present, Mohammad & Sons is one of the most prestigious watch houses in Bangladesh, offering authentic products and unparalleled service to the customers”, says Mr Mahin Rahman, Managing Director of Mohammad & Sons. The luxurious interior of the outlet was collaboratively designed by Ar. Mohammad Haque Sajib and Ar. Mizanur Rahman. Ar. Sajib completed his Bachelors in Architecture from BUET and worked in several consultancy firms, and eventually started working independently in his own firm, Studio HDA.
When the design team first met Mr Mahin Rahman, he expressed his dream to open a premium outlet for exclusive watches. Upon discussion, the team decided to design an open showroom, where a customer could walk in and have a view of the whole store at a glance from the entry point.
Decked out with elegantly contrasting display fixtures, the outlet is a showcase of materiality and tactility. “Customers can view all the display units from the entry point and from there, they can decide to move towards their desired brand, as well as view the other brands on their way forward.
We have kept the office and other facilities in a concealed setting so that the display unit gets the main focus”, says Ar. Sajib.
As luxury watches are considered ornamental attires, jewelry beads were replicated into the design. The display unit was given “jali” cutting in front and lights were installed behind it to give a feeling of sparkling stones.
Similarly, tiny lights were used on the ceiling to create the same effect. Bright and big spotlights were used over the display units for clear product visibility, and backlight in the wall display helps to highlight the products. Other than the display area, small, subdued lights were given to create a dramatic ambience in the showroom.
Shades of brown work as the primary colour in the whole showroom, exuding a luxurious aura, similar to what Mr. Mahin envisioned. The material palette consists of MDF veneer board and tempered glass for the furniture and gypsum and particle board with gorjon wood framing for the ceiling.
All the materials were sourced from the local market. It took around three and a half months to complete the project.
During execution, slight modification and alteration of initial design were required to achieve the present look of the showroom.