Architect Column

Design Continuum

Mahbub Plus rises in Gulshan, Dhaka, as a modern residential project that balances elegance, comfort, and community.

Designed by SIMPLETREE, the building reflects the brand’s philosophy: “spaces. souls. stories.

Every element of the project is carefully planned to create a living environment that blends private and communal spaces while respecting the urban context.

The project was led by Mohammad Foyez Ullah, principal architect and co-founder of Volumezero Ltd. and Spacezero Ltd., and Morsheda Nasmeen, Chairman of Spacezero Ltd. Mr. Foyez Ullah has over three decades of experience in contemporary design and sustainable urban planning, shaping some of Dhaka’s most notable projects. Nasmeen contributes strategic leadership and a focus on trust, quality, and long-term client relationships. Their combined vision guided Mahbub Plus from concept to completion.

The core vision was to let Mahbub Plus emerge as an icon that is an amalgamation of timelessness, elegance, aesthetics, and deep personal emotions. “Our presence in the vibrant neighbourhood of Gulshan has always inspired us to enliven it,” Mr. Foyez Ullah explains. The building is designed to stand as a symbol of modern urban living while harmonizing with its surroundings. Situated between commercial and residential areas, Mahbub Plus responds to its transitional context through thoughtful architecture.

This building serves as the gateway to an elevated living that opens up to the commercially significant skyline of Gulshan.

The design incorporates a south-west courtyard that acts as the pivot for internal spaces and connects the building naturally to the urban fabric.
Horizontality in the building’s form, staggered verandas, and double-height spaces were intentionally emphasized. “Densification in Dhaka has become an undeniable reality, and so is our hectic way of life. All our projects aim to give occupants spaces where they can breathe a sigh of relief and grow together as a family and community.” The spatial strategy creates a sense of openness while maintaining intimacy and privacy for residents.
Privacy was carefully balanced with openness in this high-end residential setting. Tropical responsiveness in the design ensures natural ventilation and daylight control while positioning private spaces efficiently within the layout.
Climate responsiveness and sustainable strategies are central to Mahbub Plus. Intelligent designs and smart technologies guide building performance, from sunlight control to natural ventilation.

We are committed to building human-centric ecosystems, and create buildings that respond, breathe, and evolve by incorporating smart technologies, intelligent and sustainable designs

Mr. Foyez Ullah states. Indoor environmental quality and sustainability shape every design decision, ensuring long-term comfort and energy efficiency.

Landscaping plays a key role throughout the project. Greenery is integrated at multiple levels, creating visual relief and contributing to the well-being of residents. Part of the landscape faces the street, providing a visual gift to the city and reinforcing Mahbub Plus’s presence as a thoughtful urban addition.

Mahbub Plus includes modern facilities such as rooftop landscaping, water treatment systems, and VRF (Variable Refrigerant Flow) systems. Smart technologies and energy optimization systems support efficient building management. IoT-based monitoring, centralized automation, energy-efficient HVAC, and daylight-responsive lighting systems are integrated to enhance luxury living while reducing energy waste.

The design-build synergy between Volumezero Ltd. and Spacezero Ltd. ensures a seamless relationship between structure and form. Large spans and double-height spaces are executed without compromise, reflecting the combined expertise of the design and development teams.

Constructing a residential project in North Gulshan came with challenges due to the diplomatically sensitive and high-end neighborhood. The team adhered to local and USGBC-standardized construction rules, maintaining professional relationships with neighbors and ensuring minimal disturbance. The project also faced external challenges such as the Covid-19 pandemic and the July Uprising, yet it was successfully completed and handed over on time.

Mahbub Plus reflects not only the design philosophy of SIMPLETREE but also the personal vision of its architects. Mr. Foyez Ullah’s focus on timeless, human-centric design and Nasmeen’s leadership in delivering high-quality, trustworthy projects have positioned the brand as a leading name in Dhaka’s real estate sector. The firm’s next flagship project, Treelogy, continues this approach. Spread across three large plots with minimal footprint and 60 percent open space, Treelogy will include residential apartments, community areas, an infinity pool, a modern gym, and basement parking. According to Mr. Foyez Ullah,

Treelogy aims to set new benchmarks for Dhaka’s real estate. These integrated developments bring living, working, and leisure together in one cohesive ecosystem

SIMPLETREE unites design, development, interior solutions, and building management under one umbrella. Volumezero Ltd. handles architecture and design, Spacezero Ltd. manages construction and development, Simple Space oversees interior projects, and FMS Spacezero ensures efficient building management. This integrated model allows the brand to deliver high-quality, people-centered projects that respond to both urban challenges and modern lifestyle needs.

With Mahbub Plus, SIMPLETREE demonstrates how thoughtful architecture, modern technology, and sustainable design can come together to create a residential experience that values comfort, privacy, and community equally. The project stands as a reflection of the brand’s philosophy and its architects’ vision, a place where spaces, souls, and stories are truly connected.

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