On a crisp January evening in Uttara, fragrance finds a new home as Al Haramain Perfumes inaugurates its latest outlet at Airport Centrepoint. The globally acclaimed perfume house from the United Arab Emirates marks the occasion with quiet elegance, transforming the launch into an immersive celebration of scent, craft, and identity.
The inauguration, held on January 3 at 5:30 PM, brings together senior officials of Al Haramain Perfumes, guests, and well-wishers of the brand. The atmosphere is refined yet welcoming, reflecting the brand’s long-standing philosophy where perfume is not merely worn, but experienced. To commemorate the opening, Al Haramain unveils 16 new exclusive fragrances, expanding its already diverse portfolio.
Each new scent carries a distinct personality. From the confident glow of Haramain Das Ziel Glanz Spray and the deep intensity of Das Ziel Schwarz, to the softness of Natural Iris and the warmth of Natural Amber, the collection moves effortlessly between strength and subtlety. Fragrances such as Le Rêve D’Eve White Orchid and Red Jasper evoke quiet elegance, while Zahara Sage Dubai, Palm Dubai, and Green Dubai reflect freshness rooted in place. The Vintage, Vergine Rosa, and Emotion series add layers of nostalgia and refinement, allowing wearers to choose a scent that feels deeply personal.
The Uttara outlet itself mirrors this thoughtful approach. With clean architectural lines, gentle lighting, and carefully arranged displays, the space invites visitors to slow down and engage with fragrance at their own pace. Here, selecting a perfume becomes a ritual, an intimate dialogue between memory, mood, and self-expression.
With this opening, Al Haramain Perfumes now operates 20 showrooms across Bangladesh, reaffirming its commitment to bringing world-class perfumery closer to local audiences. More than an expansion, the Uttara debut signals continuity and a growing relationship between a global fragrance house and a market that values quality, tradition, and individuality.
In a fast-moving city, Al Haramain offers a pause. A moment to inhale, reflect, and leave with a scent that lingers long after the evening ends.
