WHERE TECH MEETS DESIGN
In the dynamic landscape of Bangladesh’s technology sector, Brain Station 23 has emerged as a trailblazer—not just in its cutting-edge digital solutions but also in how it envisions and builds its working environment. With over 800 professionals and growing, this leading IT firm recently unveiled a new office space that embodies its core philosophy: a workplace that is open, agile, people-first, and deeply aligned with its mission of innovation.
At first glance, the office is a burst of life—cyan, green, and yellow motifs mark various zones, echoing the brand identity. But behind the colors lies a carefully curated design strategy, orchestrated by architect Latifa Sultana, Assistant Professor at Southeast University and founder of consultancy firm Dsafe. Her brief was clear: build an office that is compliant with the brand guideline, and one that actively boosts creativity, comfort, and productivity.
“There is no room for rigid cubicles or fixed personal desks,” says Sultana. “The entire design is centered around flexibility and flow. It’s an office for all, where anyone can sit anywhere, which encourages collaboration and dynamism.”
Brain Station 23, an 18-year-old company working at the frontier of digital transformation, needed a workspace that reflects its progressive mindset. Whether it’s pioneering AI-driven fintech solutions, streamlining pharmaceutical supply chains, or developing digital banking platforms, the company operates on principles of adaptability and forward-thinking. Its new office had to embody those values.
According to Brain Station’s leadership, the workplace should be playful, not monotonous—an idea deeply integrated into the spatial planning. The playful aspect isn’t about games or gimmicks, but about curating a setting where people feel excited to work. Lounge zones, reading corners, and semi-outdoor green spaces are peppered throughout, providing spots where employees can unwind, reflect, or collaborate informally.
The reading spaces, in particular, are a unique feature. CEO Rubaiyat Imam emphasizes the importance of physical reading habits in a digital era. To this end, shelves lined with books and surrounded by potted greenery are not decorative afterthoughts—they are cultural statements reinforcing the company’s intellectual ethos.
For an IT company, environmental sensitivity—especially regarding light and sound—is critical. Every part of the lighting system was meticulously calculated to ensure that the visual environment reduces strain while enhancing focus. Acoustic design, too, was treated with equal seriousness. Sound-dampening strategies were employed, especially in transition zones like dining areas and lounges, to prevent disruptions in core work zones.
The layout ensures a logical flow: dining areas don’t bleed into work zones, meeting rooms are positioned for seamless access, and even smoking areas were reimagined as green buffer spaces. The use of natural elements, including trees that thrive indoors, contributes not only to aesthetics but also to indoor air quality and psychological well-being.
Beyond aesthetics, the office is a step into the future of sustainability and smart integration. Equipped with sensor-based automation, the facility conserves energy by shutting off air conditioning or lights in unoccupied rooms. Materials were chosen with an eye toward fire safety and longevity—PVCs over wood, minimal use of full false ceilings, and health-friendly paint.
The office has been built with tomorrow in mind. Brain Station 23 envisions growing to over 10,000 employees within the next decade, and the space is designed with that expansion in mind. Zones can be reconfigured easily—some areas with high tables are temporary workstations that can be converted into full team pods.
Even in its current layout, teams are grouped thoughtfully. Sales, which tends to be noisier, is distanced from creative teams that require deep focus. These decisions stem from a deep understanding of how different departments function—and how best to support them through spatial design.
The new office is not just a space for internal teams—it’s a branding tool in itself. Brain Station 23 has noticed how visiting clients now see a space that mirrors the caliber of global tech hubs. “We’re from Germany,” a client shared during a visit, “and this is absolutely comparable to our offices back home.”
More importantly, it’s helping to retain talent. In a time when many Bangladeshi professionals consider moving abroad for better work conditions, this office is a compelling reason to stay. It offers the amenities and atmosphere of a first-world workplace, right at home.
Employees themselves have become brand ambassadors. Even with limited official posts about the new space, social media has been abuzz with selfies, snaps, and stories from team members showcasing their vibrant workspace.
Brain Station 23’s new office is more than just a physical upgrade—it’s a statement of intent. It reflects the company’s commitment to sustainability, innovation, and human-centric design. It shows that the workplace can be a powerful catalyst for creativity and productivity. And most importantly, it redefines what an office in Bangladesh’s tech industry can and should look like: open, smart, future-ready, and full of life.
